essential group
Consume agency BADGE Live · complete snapshot
BADGE Clothing
Live picture
One place for every request, whichever way it arrives — email, WhatsApp or the brief form. Each moves automatically: requested → in progress → delivered.

The headline

In progress

Work we’ve picked up and are building right now, with the date each piece is due.

Picked up and scheduled in production. "Reply about this" opens an email threaded to that exact job.

Delivered

Finished and shipped, newest first, grouped by week. The date filter switches between this month, last month and everything we’ve ever delivered.

Sales — week on week

online orders · from the store

The money your online store has taken each week, across every channel combined — a clear week-on-week view of online revenue.

Weekly online revenue· order count beneath each bar · current week still running

Total orders and revenue taken through the online store each week, across every channel combined.

Best sellers

last 30 days vs previous 30 · from the store

The products customers are buying most. “Units” is how many sold; “revenue” is the money each has taken across the period.

Email results

last 30 days · from Klaviyo

Every marketing email sent in the last month and how many people opened it. Higher is better — 20% is a typical industry open rate.

Engagement on every Badge campaign sent in the last 30 days, straight from Klaviyo. Targeted sends to the engaged audience are opening at three to four times the full-list rate — the strategy in action.

Where visitors come from

last 90 days · from Google Analytics

How many people visited the website and which channel brought them. Paid Social is Meta (Facebook & Instagram). “Engagement” is the share who actually interacted rather than bouncing straight off.

Meta is doing the heavy lifting for awareness — about three in four visits — while organic search and direct visitors, though fewer, tend to be further down the buying path. Both halves matter: ads fill the top, brand and SEO convert the bottom.

Traffic — week on week

from Google Analytics

Website visits each week, split by channel. The tall dark bars are Meta (paid social); the stacked segments above show organic search, direct and organic social. This is the week-on-week view for tracking momentum.

Meta (paid social) Organic search Direct & social

Where the UK is shopping

last 90 days · UK visitors only

Of all the UK visitors to the website, which towns and cities they came from — shown as a share of UK traffic. International visitors have been set aside so this is a clean picture of the home audience.

The work

A selection of recent creative we’ve produced for BADGE. Click any piece to open it full size.

Recent Badge deliverables, pulled straight from production. Click any piece to view it in full.