The headline
In progress
Work we’ve picked up and are building right now, with the date each piece is due.
Picked up and scheduled in production. "Reply about this" opens an email threaded to that exact job.
Delivered
Finished and shipped, newest first, grouped by week. The date filter switches between this month, last month and everything we’ve ever delivered.
Sales — week on week
online orders · from the storeThe money your online store has taken each week, across every channel combined — a clear week-on-week view of online revenue.
Total orders and revenue taken through the online store each week, across every channel combined.
Best sellers
last 30 days vs previous 30 · from the storeThe products customers are buying most. “Units” is how many sold; “revenue” is the money each has taken across the period.
Email results
last 30 days · from KlaviyoEvery marketing email sent in the last month and how many people opened it. Higher is better — 20% is a typical industry open rate.
Engagement on every Badge campaign sent in the last 30 days, straight from Klaviyo. Targeted sends to the engaged audience are opening at three to four times the full-list rate — the strategy in action.
Where visitors come from
last 90 days · from Google AnalyticsHow many people visited the website and which channel brought them. Paid Social is Meta (Facebook & Instagram). “Engagement” is the share who actually interacted rather than bouncing straight off.
Traffic — week on week
from Google AnalyticsWebsite visits each week, split by channel. The tall dark bars are Meta (paid social); the stacked segments above show organic search, direct and organic social. This is the week-on-week view for tracking momentum.
Where the UK is shopping
last 90 days · UK visitors onlyOf all the UK visitors to the website, which towns and cities they came from — shown as a share of UK traffic. International visitors have been set aside so this is a clean picture of the home audience.
The work
A selection of recent creative we’ve produced for BADGE. Click any piece to open it full size.
Recent Badge deliverables, pulled straight from production. Click any piece to view it in full.